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Copywriting, Research and Editing
Our experienced staff, with a lengthy background in newspapers, magazines, marketing and advertising can create the copy from scratch or take your information and wordsmith it into a targeted and fine-tuned piece that gets your company’s goods, services and corporate approach to where and how it will do the most good.
Traditionally, copywriting deals with marketing copy, advertising content and promotional text designed to inform, entertain and influence the audience. At Three Marketiers, we also write full-on articles to complete magazines that are created to get your word across, your products put in the best light and your company’s abilities showcased properly and positively.
Working with the creative team, our copywriters are as concerned with the cosmetics of your ad, lay-out, campaign or magazine, as are our artists, and the writers work in concert with the artists to best display the words that pay off the design.
Before the writing begins, the research starts. Interviews with your most knowledgeable staff members, hours reading web and hard-copy intelligence on your company and your industry, and additional appropriate dialogues with industry and company experts are undertaken until we fully understand you, your firm and your market.
Following the transfer of research to the writing process, our copy is edited and scrutinized by a team of experienced marketing and editorial gurus before it is given to the client for a final tweaking.
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