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Direct Mail Management, Media Placement
and Print Management
Often times, companies have marketing needs that require an advanced level or spectrum of expertise but they only need it on a part-time basis.
Three Marketiers is positioned to offer clients two decades of experience, with a seasoned team of marketing professionals on an as needed basis. This allows clients to receive the services they need without hiring a full time employee.
Three Marketiers can manage the entire projector or just do the selected aspects. The Three Marketiers team has extensive experience in writing the copy, negotiating the best media placement and printing prices, designing the best-looking and most effective ads and marketing tools, and managing, updating and targeting your mailing lists to avoid wasted postage and ineffective targets.
Regarding advertising placement, we will contact the publications, negotiate the best available rates and make sure your ads hit the deadlines. Additionally, we will design your ads and your full ad campaign, and if you aren’t certain which publications provide the best bang for the buck and the best audience for your message, we will research your industry and discover which ones make the best placement.
If your campaign or collateral material is created for print, Three Marketiers will select the appropriate printer(s) from a time tested stable of printers and specialized service providers. After reviewing criteria that includes size of the project, lead time, color, binding, pre-press, and distribution, Three Marketiers will employ their extensive experience and industry relationships to bring your project in on target, on time and on budget.
The print campaign can work in conjunction with your web site, your electronic media buys, your trade show displays. We can even make your printed material into an on-line information piece with turning pages that can be embedded in your external e-mail or an effective old fashioned targeted mailing.
That brings us to direct mail campaigns. By designing the proper fliers, brochures, post cards and one sheets that follow the style, thrust and message of your advertising and corporate identity, we can help your target audience recognize your material at a glance.
The success of a mailing or e-mailed marketing program largely depends on your database. Three Marketiers can breathe new life into your database by updating the information, eliminating duplication, increasing your contacts, and tracking marketing activities and response.
We will provide Maintenance - Maintaining your list on a daily basis and oversee all changes and updates. We will update records to include as much information as possible, including address, phone number, fax number and e-mail address.
We will utilize CASS Certification - Using the Coding Accuracy Support System (CASS) from the U.S. Postal Service, we will certify your list in order to secure the lowest postal rates.
We will enact Security procedures - We will protect your database and we promise we will not share it with any other organization or company. We will Update, Fine-tune and Merge/Purge - We have the capability to remove duplications between your database and prospect lists.
We will Categorize - We will categorize each prospect based on geographic location, account rep, size, or any grouping that is of most benefit to you
We will Research and Identify Prospects - We will identify prospects using a criteria matching process based on your existing profitable customers
We will provide Tiered Marketing Campaigns - We will work with you to structure a continual marketing program that moves prospects through the marketing process, and schedules each marketing activity on a customer-by-customer basis, based on feedback received.
We will give you Results Tracking - We will add response information by customer to the database and gear follow-up activities based on the prospects' responses.
Three Marketiers' direct mail and database management program will help you grow your business, without the expense of added marketing staff. By partnering with us, your database will be secure, up-to-date, and effective.
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